Itani for Building Materials & Trading is the official VitrA distributor and showroom in Lebanon, built on a simple belief: a bathroom should feel as good as it looks. For years, homeowners, architects, and contractors have trusted us to bring that vision to life.

Step into our showroom and explore a curated range of sanitary ware, bathroom furniture, faucets, shower systems, and smart bathroom technology — each piece reflecting VitrA's signature blend of modern design, craftsmanship, and sustainable innovation. We stage every collection in real, elegant settings so you can picture it in your own space before you buy.
Whether you're building a new home, renovating a luxury residence, or managing a commercial project, our team pairs VitrA's internationally recognized quality with hands-on, personalized guidance — from first concept to final installation.
Nearly two decades later, our showrooms carry sanitaryware, kitchen fixtures, tiles, and building materials from more than two dozen international brands — but the walk-in showroom experience, and the trade relationships built on it, remain the core of how we work.
Today, architects, contractors, and homeowners alike come to us not just for the catalog, but for a team that has specified thousands of bathrooms and kitchens and knows which details actually matter.
We choose manufacturers who treat finishing as seriously as function.
Transparent pricing and honest lead times, even when the answer is inconvenient.
We see every project through, from first sample to final installation.
We prioritize water-efficient fixtures and responsibly sourced materials.
Itani for Building Materials & Trading was established, beginning its journey in Lebanon with a commitment to quality, reliability, and excellence in building materials.
Itani continued to grow, building strong relationships with customers and professionals while expanding its presence in the building materials and sanitary ware market.
A major milestone in our history. Itani began its journey with VitrA in 2019, introducing the internationally recognized VitrA brand to our customers and strengthening our position in premium bathroom solutions.
Itani continued developing its VitrA business, expanding its product offering and building stronger relationships with architects, designers, contractors, and customers.
Our focus continued to grow beyond products, creating a complete bathroom experience through premium design, innovation, technology, and professional service.
Today, Itani continues to grow with VitrA, bringing premium bathroom solutions to the Lebanese market.
See and touch every finish before you commit — no guesswork from a catalog photo.
Every manufacturer we carry is inspected for material quality and after-sales support before we sign on.
A single point of contact from specification through delivery for architects and contractors.
Local warranty support — no waiting on an overseas manufacturer to respond.
Our team is ready to help you specify the right fixtures for your next project — from a single bathroom to a full development.